Value Chain Management.01
Frase ini menggema terus.
Memunculkan kepenasaran yang akut. Beberapa situs sudah disinggahi. Pijar-pijarnya sudah mencerahkan sebagian sel kelabuku.
Ini salah satu definisi pendek VC, maaf masih dalam bahasa Inggris agar “rasa” masih terasa:
“a value chain is a string of companies or collaborating players who work together to satisfy market demands for specific products or services”
Kenapa harus memikir ulang konsep rantai nilai tradisional yang selama ini berlaku? Ini salah satu alasannya:
“In creating integrated supply chains, companies must re-think how they view their customers and suppliers. They must concentrate not just on maximizing their own profits, but also on how to maximize the success of all organizations in the supply chain. Strategic priorities must consider other key alliance partners that contribute value for the end customer. tactical and operational plans should be continuosly shared and coordinated. Instead of encouraging companies to hold their information close, trust-building processes promote the sharing of all forms of information possible that will allow supply chain members to make better decisions. Whereas traditional accounting, measurement, and reward system tend to focus on individual organizations, a unified set of supply chain performance metrics should be utilized as well. Finally, instead of “pushing products” into the supply channel, thereby creating excess inventories and inefficient use of resources, consultative sales processes and “pull” system should be utilized”
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